9 to 5am

Polimoda Master of Fashion Art Direction Project

Videography: Lindsay Patterson
Photography: Oghenetega Abooluwa Agege,  Lin Ting An
Art Direction: Lindsay Patterson, Isabella Janiot, Luis Sarasa Sanz, Christopher Jones, Jordan Knowles, Rougu Shu, Anna Patricia Miranda-Molinos,  Oghenetega Abooluwa Agege,  Lin Ting An

A fashion editorial based on the Spring 2023 trend of “neon”. We developed 8 looks to showcase how the model becomes more comfortable with wearing the trend as her 9-5am day progresses.